Sierra Ferrell
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REVERB
Green the tour. Win the trip.
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Sierra Ferrell

The Campaign

Sierra Ferrell is teaming up with REVERB to green her tour - and give one fan the trip of a lifetime.

Propeller builds the fan-powered fundraising engine. Fans donate to REVERB for a chance to win a VIP flyaway to Red Rocks - while funding carbon offsets, waste reduction, and sustainable touring practices across the entire Heavy Petal Tour.

Who We Work With

150+ partners. One platform.

Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Incubus
Incubus
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Tenacious D
Tenacious D
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia
Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Incubus
Incubus
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Tenacious D
Tenacious D
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia
3.6M+
Community
15M+
Actions Taken
~$20M
Raised
100+
Nonprofit Partners

What You Get

A turnkey way to green the tour, engage fans, and do massive good.

We handle everything.
Creative, legal, paid media, fulfillment, reporting and more.
Sierra Ferrell at Red Rocks
Heavy Petal Tour
Flyaway Sweepstakes

Win a Trip to Red Rocks to Meet Sierra Ferrell

Fans donate to REVERB for a chance to win. Propeller runs paid social, email, SMS, and platform-wide campaigns to maximize reach and impact.

No purchase or donation necessary. Enter for free

9:41
Sierra Ferrell at Red Rocks
Win a Trip to
Red Rocks
$8,000 ARV
⏳ 8 weeks
$0 raised
Goal: green the tour
$10
10 entries
Popular
$25
30 entries
$50
75 entries
$100
200 entries
Donate & Enter to Win
No donation necessary. AMOE available. See official rules.
Red Rocks Amphitheatre

The bigger the prize,
the bigger the impact.

The Cause

REVERB

REVERB is a 501(c)(3) nonprofit dedicated to creating a more sustainable music industry - empowering millions to take action for a better future. They partner with artists, festivals, and venues to reduce the environmental footprint of live music.

400+
Tours Greened
420K
Metric Tons CO2 Offset
4.5M+
Plastic Bottles Eliminated

Fan travel to a concert generates 38x more CO2 than the artist and crew combined. Greening a tour addresses the full footprint.

The Partnership

Give and Get

Propeller Handles

  • VIP Red Rocks flyaway sweepstakes: full build and fulfillment
  • All campaign creative and landing pages
  • Full compliance, sweepstakes legal and official rules
  • Paid media (we cover it)
  • Promotion across 3.6M+ user platform
  • Monthly donor program setup and management for REVERB
  • First-party fan data collection and delivery (email, SMS, location)
  • Post-campaign reporting and analytics

The Ask

Flyaway: Red Rocks VIP Experience
  • Red Rocks grand prize (VIP tickets for 2 + meet and greet with Sierra + REVERB backstage tour + flights + hotel + merch package)
  • Social support from Sierra's channels
  • Meta Advertiser access (artist-approved)

Proven Results

Propeller has powered some of the biggest live events of all time, raising millions of dollars for causes that matter.

Brandi Carlile performing live
Brandi Carlile
Looking Out Foundation • Girls Just Wanna Weekend • REVERB Partner
16K+
Supporters
12.5M
Entries
233
Monthly Donors
View All Case Studies →
Heavy Petal.
Light Footprint.

Propeller makes this the lowest-lift, highest-impact sustainability partnership in music. We handle everything - you just show up and play.

Contact

Brandon Deroche, Propeller CEO and Founder

Brandon@propeller.la